Targeted Following (Because Twitter Simply Doesn’t Work If You Follow Everybody Back)

Robert Scoble had unfollowed everybody on his Twitter network, and was basically starting over. This mass-unfollowing began to gain momentum around that time, and pretty soon several of the bigger names on Twitter, many of whom automatically followed back everybody who followed them, were seriously optimising their Twitter stream. Even Jesse Stay, whose SocialToo platform was the benchmark autofollower (but has other value), decided to start over.


Why? Twitter simply doesn’t work when you follow thousands and thousands of people. And when you auto-follow, it’s even worse, as it won’t be long before the bulk of your stream is made up of spammers and bots, and even worse, internet marketers.


Both noted Silicon Valley blogger Louis Gray and Hubspot viral marketing scientist Dan Zarrella have also had what could be politely referred to as a ‘bit of a trim’.


Here’s what they’ve done:

                                            source: Twittercism.com

More details on Twittercism.com (brought to you by Shéa Bennett)


keywords: follow, follow back, following everybody, twitter, Robert Scoble, Louis Gray,Dan Zarrella, Chris Brogan, Darren Rowse