10 Tips To Become A Great Business “Twit”

Social media is a fantastic way to increase your brand exposure.  By creating a successful Twitter account you essentially have a direct line to your customers.  Utilize the following tips to gain “followers” and to maximize your company’s Twitter experience.



1. Carefully Choose Your Twitter User Name: Make sure you put some thought into what username you want to use on Twitter.  Do you want to use your company name, brand name, or your full name?  It’s up to you; decide which one is the best fit for your company.


2. Your Twitter Image: Your Twitter image is what everyone will see next to your username.  Every time you publish a tweet people will see this image.  Considering Twitter is a social network I like to suggest that everyone posts a picture of themselves.  This I believe adds more of a community feel and less of a B2B connection. It’s easier to get people to follow your account with a personal picture than a company logo.


3. Twitter Profile Optimization: The search engines will index your Twitter profile so it’s important to optimize as much as you can.  Below are a couple fields you can change to help your profiles search rankings.

• Title Tag – This is your “Name” followed by your Twitter user name.
• Meta Description – Google shows your profiles “BIO” as your meta description.  So keep in consideration whatever you type here is what will show up in the search engines.
• Your website URL – take the www out of your URL.  This way people can see more of the actual web address.  Twitter only shows 17 characters. 

4. Customize Your Twitter Background: Twitter allows you to create and display your own custom background.  Create a background image that displays more information about your company!

5. Be careful who you follow: You may not have any control over who follows your account however you do have full control over who you choose to follow. Don’t follow any accounts that you wouldn’t be willing to explain to your boss or even your clients. It would be a real shame to lose a sale/client over you choosing to follow a specific political candidate or questionable celebrity.  This tip doesn’t apply to every user; however it’s something to keep in the back of your mind.

More on searchenginejournal.com (written by Nick Leroy)

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